Enhance Website User Experience:

Web site user experience can determine the eventual fate of your online business. Most web site usability studies suggest that an improved experience has direct impact on conversion and business growth. Proseomark has made significant investment in acquiring skills and technologies to help improve overall user experience the web.

Here are some of the rules and guidelines that we use to improve web site usability:

User Focused Design

Some web design companies don't really understand this piece of user experience puzzle and some actually don't care. Sometime a web design company or developer is driven by their own aspirations in web design rather than client's needs. This causes focus to shift on using the cutting age tools and techniques to develop a web site. One of the most common examples is a web site designed with excessive use of flash. End product may look good but i is not going to address the original needs that a customer may have had. An effective web site doesn't have to have all the Web 2.0 bells and whistles. If you have ever visited Craigslist.org, you probably know that this web site doesn't have any attractive or jaw-dropping design elements but it does what it is designed for and it does it exceptionally well. In summary, every web design project should keep the focus on the user experience of the site. More and more web designers are embracing user-centered design because of it's success in delivering a practical and usable product. No matter where you are in the development phase of your project, you should have a laser sharp focus on the end goal of delivering a product that serves its intended end users and not its designers

Online User Experience Research

This component of web usability is refined and mastered with time. Good web designers don't considered a project complete when it is implemented. They go a step further and review web site traffic data to understand how well a user interface is performing. It is a learning process and small tweaks here and there can have big impact on the overall user experience. For example, let's talk about a web site with a shopping cart. A checkout process with multiple steps and asking for irrelevant information such as Date of Birth (DOB) of customer can have very negative user experience. Checkout process should be focused on the customer and not on the business owner who may very well use information such as DOB in a positive way. If you have to collect this information, you must find other ways rather than too invasive and disruptive in the checkout process.

Competition Analysis and Research

Every web site has good design elements and poor design elements. A good web designer actually takes the time to visit and review at least a few competition web sites to compile the scope and understand the needs. Most clients are not tech savvy so they rely on the web designer to take care of these aspects or make suggestions. As a web designer, it is your job to document the competition and then review this information with your client to develop a project plan. This step could add to the overall cost of the project and overall estimates can go up but that should not be a factor to skip this step. Research suggest that cost of fixing a mistake is multiplied as the project moves along and sooner it is identified, less expensive it will be to fix it.

Develop and Build a Brand

Brand development should be one of the top priorities for any business owner. You should review your business model and figure out the intrinsic value of your business and its brand image. A web site without a brand recognition can easily be replaced by another one with more money and resources. Take an example of Google. From its early days, Google's business model was focused on developing a brand for internet search. Today the word "Google" is synonym to Search and it is almost impossible to challenge Google's brand recognition in internet search market. And don't take my words for it, just ask anyone who works for Microsoft. Brand development and recognition is a powerful tool to grow and protect your business.